Matsobane Madisha of Unisa Polokwane says his work as a computer technician and digital learning advisor, as well as his previous involvement in Thobela FM radio dramas, influenced his decision to pursue a qualification in Communication Science.

"These roles highlighted the importance of effective communication in both technology-driven and creative environments," he says. "I recognised that strong communication skills are essential for facilitating digital learning, engaging diverse audiences, and enhancing teamwork," he explains.

According to Madisha, this latest qualification holds significant value for him, as it represents personal and professional growth and also opens opportunities for career advancement.

He has been with Unisa for the past 17 years, working in the technology support environment in both the Gauteng Region and the North Eastern Region. He has also worked for the University of Johannesburg in the technology support area.

Like other students who study through Unisa, this father of three faced the challenge of balancing study, family and work life whilst also adapting to the demands of distance learning. However, perseverance, discipline, effective planning and regular self-reflection were essential to enable Madisha to overcome the challenges and complete his qualification.

"I established a structured schedule that allocated specific times for study, work and personal commitments," he says. "Effective time management techniques such as setting short-term goals, prioritising tasks and using digital planners helped me stay organised and focused."

During all these challenges, Madisha, who hails from GaMadisha-a-Leolo village in the Zebediela area of Limpopo, drew inspiration from those around him.

"I also sought support from family, colleagues, and fellow students, who provided motivation and practical assistance when needed," he continues. "By maintaining open communication with lecturers and utilising available Unisa resources, I was able to address difficulties promptly and adapt to the demands of distance learning."

He emphasises the importance of family support, saying: "My family provided emotional encouragement and practical assistance, which helped me remain motivated."

Other than family, Madisha cites the support that he received from the North Eastern Region Communication and Marketing Unit. "Malose Mokwatedi and Bessie Molokomme provided invaluable mentorship during my talent management course, which I completed successfully," he says. "Their support was instrumental in helping me to achieve my academic goals."

According to Madisha, he connected with other students through study groups and online forums where they shared resources and advice. Unisa’s academic support services, such as online tutorials and counselling, also provided him with valuable guidance throughout his academic journey.

The Madisha family aims to further improve their educational status. His spouse already holds a Bachelor of Information Science (Honours) degree and a Postgraduate Diploma in Public Administration.  

Madisha intends to enrol in a Master's Degree in Communication Science, with a focus on media and policy-making. He believes the qualification will deepen his understanding of the development of effective media policies and also enable him to venture into the communication and media industry.

"I aim to contribute positively to policy development and actively participate in shaping the future of digital communication in both educational and media sectors," he concludes.

* By Mapelo Rallele, Communication and Marketing Intern, Unisa North Eastern Region